Stop Talking.
Start Delivering.
While other consultants write endless reports, I roll up my sleeves and fix what's broken. Former Aldi Director who bridges strategy, execution, tech and operations to deliver measurable results for businesses ready for real change.
Real Results. Real Impact.
Every engagement delivers measurable outcomes. Here's what execution looks like.
Built £200M Business in 17 Weeks
Designed and launched Aldi's Click & Collect during COVID crisis. Led cross-functional teams, cut through red tape, and delivered a market-leading service at unprecedented speed.
400% Efficiency Improvement
Transformed operational processes saving £9M annually. Improved technology, redesigned workflows, and empowered teams while the service was live.
Business Turnaround Success
Rescued failing family business. Analysed 5 years of accounts, reduced HMRC debt by 90%, and implemented sustainable financial controls.
10-Year Strategic Roadmap
Created comprehensive omnichannel strategy for Aldi UK & Ireland. Full market analysis, financial modelling, and implementation planning approved at board level.
Fixed Financial Blindness
Created financial measurement framework to accurately track online vs offline performance and cross-channel impact. Solved the "where's my money going?" problem that every multi-channel business faces.
9 Products, Dozens of Projects
Coordinated a programme of projects across 4 websites, 4 customer apps, plus internal systems simultaneously - all while supporting £500M revenue across FMCG touchpoints. When you need multiple projects delivered on time, on budget, without failures.
Practical Solutions. Real Results.
I focus on execution and outcomes, not endless reports. When stakeholder alignment is needed, I deliver that too.
Digital Transformation That Works
Your IT and business teams aren't aligned. Projects are stalled. I bridge the gap, cut through complexity, and make transformation actually happen.
- Align business and technical teams
- Accelerate stalled projects
- Deliver measurable ROI
Operational Excellence
Manual processes killing productivity? Systems not talking? I fix the fundamentals and deliver efficiency gains you can measure.
- Process optimisation
- System integration
- Team productivity
Programme & Project Management
Complex transformation stalled? Multiple workstreams need coordination? I deliver disciplined programme management with a commercial edge.
- End-to-end programme delivery
- Stakeholder alignment
- Risk mitigation & governance
Interim Executive Leadership
Need a COO or Operations Director who delivers? I step in, assess the situation, implement solutions, and get your business back on track.
- Rapid assessment and action
- P&L accountability
- Team development
Crisis Management & Turnaround
When everything's on fire, you need someone who thrives under pressure. I've been there, fixed it, and delivered results.
- Financial recovery
- Operational restructuring
- Stakeholder management
Change Management
Real change happens when teams are aligned and engaged. I design and lead change programmes that stick.
- Team alignment workshops
- Communication strategies
- Embedding new ways of working
From Boardroom to Business Reality
I'm Dan Smith. Former Director at Aldi UK & Ireland, where I led 150+ person teams and delivered transformational results. Now I help ambitious businesses bridge the gap between strategy and execution.
Unlike traditional consultants, I've actually run the operations. I've owned P&Ls, managed crises, and delivered results when everything was on the line. I know what it's like to be accountable for outcomes, not just recommendations.
I specialise in operational transformation for UK businesses from £5-50M revenue. Whether you need someone to fix a broken transformation, optimise operations, lead complex programmes, or step in as interim leadership, I deliver measurable results fast.
My approach is simple: Get stuck in, understand the real problems, build practical solutions, and deliver results you can measure. No corporate buzzwords. No endless meetings. Just execution and outcomes.
Trusted by leading organisations
Ready to Transform Your Business?
Book a Free 20-minute Business Challenge Assessment. Quick, focused discussion about your operational challenges. I'll assess your situation, identify 2-3 key issues, and outline practical next steps.
No sales pitch - just straight talk about what needs fixing and how to fix it.